This project began as part of my Motion Graphics Lab at TUMO, where I was encouraged to experiment with animation as a communication tool. I chose to build a small advertising campaign for Beryum, a fictional delivery service, using illustration-driven visuals and a light, playful tone to set the stage for the brand.

The animations were developed using simple shapes, soft colors, and gentle motion to create a relaxing atmosphere. I focused on designing scenes that were easy on the eyes yet engaging, allowing the animation to carry most of the personality. Smooth transitions, subtle movements, and a touch of humor helped shape the identity of Beryum while keeping the ads suitable for short-form formats like social media, banners, and quick promotional videos.

This project explores how minimal design and thoughtful motion bring a concept to life. Though Beryum is fictional, it helped me refine my style and experiment with mood, pacing, and storytelling, resulting in a calm, playful, and cohesive campaign.