Greeno, a modern sustainable lifestyle brand, seeks to bring its eco-friendly identity to life through motion. The goal of this animation is to immediately communicate the brand’s commitment to sustainability and innovation while evoking a sense of calm, freshness, and trust.

The animation will bring the Greeno logo to life as if it is growing organically from nature itself. Composed of leaves, the logo will unfold and bloom like a flower, symbolizing growth, renewal, and harmony with the environment. Through careful attention to timing, easing, and transitions, the motion will feel natural and alive, giving the impression that the logo is gently sprouting and flourishing

This project not only delivers a visually engaging logo animation for Greeno but also serves as a personal challenge in mastering fluid motion, clean aesthetics, and emotional storytelling in a concise format. By the end of the 5–7 second sequence, viewers should feel connected to the brand’s values and inspired by its vision of sustainable living.

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